Visiting Lotusphere does pay off. No question. Meet the people you need to talk to. Understand new products and your vendors strategy. It does pay off without question.
But: I receive two or three invitations per evening/day for a special event sponsored by one of our suppliers or the suppliers that want to deal with me. It is always a very expensive dinner, sometimes it is a real event like last years SkyVenture visit with IT Factory – which will be repeated today 😉
On the business partner reception last night one of our partners explained he is paying 100.000 US$ per Lotusphere day. Booth, special events, catering, staff, sponsoring and so on. I met some smaller german partners who realy pay lots of money for the booth and all that stuff to start business in the United States. And I wonder now: Does it realy pay off?