I recently mentioned the Stella Liebeck award. Another great award is the Wacky Warning Label Contest. It is conducted by Michigan Lawsuit Abuse Watch, M-LAW, to reveal how lawsuits, and concern about lawsuits, have created a need for common sense warnings on products. This years winner: A flushable toilet brush that warns users, “Do not use for personal hygiene” has been identified as the nation’s wackiest warning label in an annual contest sponsored by a consumer watchdog group. Other winners are:
- The $250 second place award went to Matt Johnson of Naperville, Illinois for a label on a popular scooter for children that warns: “This product moves when used.”
- Third place and $100 went to Ann Marie Taylor of Camden, South Carolina who found the following warning on a digital thermometer that can be used to take a person’s temperature several different ways: “Once used rectally, the thermometer should not be used orally.”
- Fourth place was a label on an electric hand blender promoted for use in “blending, whipping, chopping and dicing,” that warns: “Never remove food or other items from the blades while the product is operating.” Sent in by Ken Stein of Berkeley, California.
- In fifth place was a label on a nine- by three-inch bag of air used as packing material. It carries this warning: “Do not use this product as a toy, pillow, or flotation device.”Sent in by Christen Millard of Westerville, Ohio.
And have a look at the past winners! And it seems there is a good candidate for the next award: yesterday Apple announced the iPod shuffle. The wacky warning „do not eat“ follows the marketing slogan „Smaller than a pack of gum and much more fun“. No further comments.